Monthly Archives: March 2012

Yiwu Luxury Products Demand Soars

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　No luxury, not Yiwu. Wearing flip-flops “ragamuffins, threw more than 30 million to buy a watch – similar to the wonderful story, not uncommon in Yiwu luxury consumption.Boutiques, street such as bamboo shoots emerge, but also seems to indicate that, although the financial crisis, debt crisis in Europe, Yiwu has been increasing demand for luxury goods.

　　Compared with its predecessors, Yiwu consumer of luxury active on the rise, consumer demand for luxury goods gradually from the first “identity” to the diversification of evolution.“Cake” more and more, and often went to Shanghai, Hangzhou, Hong Kong and other places to buy watch, the public address him by name of the package, I hope there are more luxury brands to Yiwu to shop.

　　[Consumer story:

　　Wear flip-flops ragamuffins ho throw 300,000 to buy only watch

　　The Intime justice uy shop, brings together leading international luxury brand stores. Into the mall main entrance of the left hand side can be seen Cartier watches and jewelry manufacturer, the French set up a special retail stores in Yiwu. Store decoration is simple and elegant, the staff said, opening the past three years, a lot of interesting consumer story.

　　One afternoon, a middle-aged male customer came to the store to buy watches. At that time, early summer, the temperature is not low, the upper body of the male clients only an ordinary cotton T-shirt, feet, wear a pair of flip-flops, the hands of even the nails did not repair the image of a little “dirty”. However, during part of the “dirty” in the store by the polite reception staff to arrange his seat, handed him the tea, half an hour’s time, the Cartier brand and watches . Male clients to relax and salesman chatted about the various international famous brand watches, he also mentioned that the most fancy watches, watch movements.

　　Before leaving, the male customers to store watches, but did not not have to buy. A week later, the store routinely return visit to customers, and politely invited him to patronize again. A few days later, the male customer really the second door and bought more than 30 million in a private collection Cartier Diamond watch, but in a very short period of time.

　　First chat, we found that customers watch very good at, I did not realize he ‘start’ so fast. “Cartier Yiwu person in charge of Tao Lina said the customer back to the store to buy the one hand, thanks to the professional services the other hand, is that customers really buy luxury goods.

　　Market situation:

　　Turnover of the explosive growth of new store openings monthly by 50%

　　In Yiwu, be regarded as a luxury brand is not much, but luxury brands are mostly stationed in Yiwu, a rapid development. In addition to Cartier (Cartier), Omega (Omega), LANCOME (Lancome) and other international brands of third-tier cities with strong spending power Yiwu show interest.

　　In January of this year, French skincare brand Lancome counters set up in Yiwu.Lancome China branch had done before the survey found that Shanghai, Hangzhou and other places Lancome, from Yiwu, VIP customers accounted for a certain percentage. After careful consideration, the company decided to set up special counters to seize the high-end cosmetics consumer market in Yiwu in Yiwu. Although newcomers to the shop the Intime justice uy America Lancome person in charge of Wang Zhen, Lancome in Yiwu but there are a lot of loyal customers, this performance reflects. The original has been nearly two months, the monthly turnover of the counter than a month an increase of nearly 50%. “This result is in the new stores opened in the country over the same period, ranking is also very front.” Zhen said.

　　Opened in the past three years, Cartier gave out a good results. Previously did not do any publicity activities under the premise, Yiwu new store just opened in only an afternoon, the turnover reached 50 million, more people coming forthright customers a one-time purchase of three jewelry table. 2010 to 2011, the counter sales over the previous statistical year more than 50% performance growth rate higher than the Cartier counter an average growth rate of nearly 20 percentage points. At present, the annual sales of the counter has exceeded 10 million yuan.

　　Reporters learned that China Brand Strategy Association, previously used for statistical, China now has 175 million consumers have the ability to buy various brands of luxury goods, accounting for 13% of the total population. Of which about 10 million to 13 million people are active buyers of luxury goods, the products they buy are mainly concentrated in watches, handbags, cosmetics, fashion and jewelry and other personal items. The history of developed countries show that the per capita income of about $ 1,500, luxury consumption started, when the per capita income of $ 2500, luxury consumption will rise sharply.

　　The statistics department data shows that in 2011, Yiwu urban residents per capita disposable income of 40,078 yuan, according to the present exchange rate of about $ 6,362.Visible, the Yiwu luxury consumer demand is in an eruption.

　　Customer changes:

　　To buy luxury goods not only to face emotional communication has become a new demand

　　Tao Lina is one of the main person in charge of the Cartier silver Tay, America, Asia, Yiwu shop, special retail stores was first established in 2009, she was working in the store.About Yiwu luxury awareness and consumer mentality changes, she had some of his own feelings.

　　Just opened, we have been to explain to the customer Cartier brand much better now, according to the needs of customers directly for them to recommend various products. “She said, after nearly three years of business, Yiwu Consumer brand awareness is high, many customers came and ran the brand. This change, thanks to Yiwu on luxury understanding of the initiative.

　　Intime Department Store righteousness Yimei shop one staff member said, Yiwu people to buy luxury goods, has not only to reveal the identity, more consumers are willing to emotions into one.

　　Some time ago, a 35-year-old young man came to the mall, spent 78 million yuan to buy a pair of Cartier round watch, one to wear, one to send his wife to commemorate the couple married for 10 anniversary. Tao Lina said, like the emotional “luxury” consumption has been more and more. For example, engagement occasions, to buy tokens of gifts; parents’ birthdays, children gifts; some good sisters, will go hand in hand to buy.

　　Insiders summarizes the change of people the luxury, the early 1990s, most people still do not know why the objects of luxury brands. The first batch of people to go abroad to know luxury, luxury goods to demonstrate their quality of life gradually became the pursuit of the goal of many people. But the initial consumption follow the trend of the majority, at this stage like LOGO is very obvious luxury.

　　Yiwu local consumers, with the understanding of the cultural and historical background of the luxury brand, more and more people to diversify and are concerned about the limited edition products, and then by the scarcity of luxury to express love, affection the value of friendship.

　　Potential business opportunities:

　　The luxury brand outlets less open boutiques, merchants increased

　　While luxury goods purchasing power is strong, unfortunately, not many international big-name outlets in Yiwu, a lot of people had to go to Hangzhou, Shanghai, Hong Kong and foreign cities to buy. “I Dayi Zai prefer GUCCI bag Yiwu choices, she will often go chasing new and sometimes asked a friend to purchasing.” Mr Chu said members of the public.

　　However, the asymmetry of the relationship between supply and demand of luxury goods allows part of the Yiwu businessmen smell business opportunities, they began to invest opened boutiques in the city’s bustling section.

　　Mr. Chang started out by doing the export business of foreign trade has been a few days stay in Italy, he would like to find a well-known in the local clothing brand, and then introduced into the Yiwu market.

　　The “the Yiwu luxury market potential has yet to be excavated.” Mr. Zhang is planning to invest 15 million to manage the luxury clothing business.

　　Yesterday afternoon, the reporter came to Yiwu, a new road, more a sign of several boutiques, printed on the shop front glazing, GUC-CI “,” VERSACE “” GIVENCHY “and other big international line, quite inhalation attention.

　　Operating a “GUCCI”, Dior and other luxury brand boutiques, the staff said, the channel is limited, the products of the store and not through direct sales channels procurement can only be authorized licensing company, so the product is relatively simple, cargo speed can not be compared with the outlets. However, due to the downtown area is located in the “Intime district”, where there are still many customers home.

　　”The demand for luxury goods in Yiwu, if there is a slightly better way, and sales platform from which to dig the pot of gold is not difficult.” Insiders said the rapid increase in Yiwu demand for luxury goods and international brands too busy to worry about county-level cities Yiwu, boutiques rely on taking the “edge ball” line, or some room for development.

Yiwu Purchasing service extends to Retail section

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.“In the past, is to help domestic consumers to overseas purchasing now is to help foreigners to purchasing retail goods in the domestic shop is ‘external network on behalf of’ the business in the future may be a good transition.” Yesterday, against the company just start-ups to help foreigners network on behalf of the retail merchandise business, Yiwu Hao Hui Trade Co. Ltd, said, every order is not large, but as long as the number more than enough profit no less.

　　[Shop price advantage

　　To attract foreigners to come to Taobao

　　Yesterday morning, at the site Taobao, patted and other small appliances shop some price, the company staff Xiaoxu selected which an iron pattern next to the “buy” button and click with the mouse, enter the payment page to complete single procedure.

　　”This is St. Petersburg, Russia 名叫瓦纽沙 buyers require purchasing in addition to iron, the buyer also requires purchasing two pairs of large-size cattle boots, a large outdoor mounted, and a queen Down The price of 2200 yuan. “small Xu Jieshao, all goods from each shop sent the company will be in service in accordance with the buyer orders one by one to check, confirm correct then unified packaging. Finally, fill in the Russian address and contact information of the buyer reserved directly through postal EMS and other logistics channels and send them over.

　　Trading partner for many years in Russia early stage of the two original amount of wholesale business decline, overseas purchasing agent also compressed profit margins because of tariff increases, so try the external network on behalf of business, did not think the business was The good. “Yao Hui, Ho Fai Trading Co., Ltd. is responsible for partners in Russia has its own trade website, hair up websites such as domestic Taobao shop merchandise at low prices attracted many local consumers. Also a large outdoor cotton tops retail price in Russia is likely twice the price of domestic shop. ”    

　　Look at the orders of the comprehensive Russian buyers, some buyers will specify the requirements of purchasing a particular brand of a commodity, and some good talk, as long as the color, size, quality meets the requirement, the price range to allow to relax a little.Purchasing goods category, basically clothing, footwear, knitwear and other consumer goods.

　　[Network on behalf of commodity profits]

　　Three aspects will receive income

　　Use its own channels in the external network on behalf of one of the profit guarantee how? In this regard, Yao Hui, frankly, whether it is to help foreigners purchasing, or to help domestic consumers purchasing, there is not much difference between the two, there are three main benefits.

　　Commissioned to the Russian buyers purchasing for example, First of all, buyers in the confirmation of the purchasing agent to pay a purchasing commission, usually about 10% of the total price of goods, if the total price is lower, according to the commission reserve price calculation, this The commission by Yao Hui and Russian trading partners pro rata share.

　　Second, the Xiaoxiang foreign trade companies, responsible for major procurement chain retail goods to help foreigners find, you can select a number of good reputation Taobao as a long-term supplier, the price below the site agreement price to buy the goods, produced by the difference profits.

　　Finally, in the packaged goods to Russia of buyers mailing address into the customs and other issues, there is the cost of additional computing. Under normal circumstances, in order to ensure the goods smoothly into the customs fees charged to the buyer will be slightly higher than the actual costs. This is also the least an income, after all, Russia have unified the provisions of the tariff will not be much deviation.

　　External network on behalf of the associated costs may seem pricey, but still a good deal for Russian buyers. For example, a certain brand of a iron shop retail price is basically about 60 yuan, count the purchasing commission and into the customs cost of the purchaser to pay the purchase price will not exceed $ 100, but in Russia, the same paragraph irons retail price of close to 200 yuan.

　　It is understood that in order to apportion mailing costs, many Russian buyers a one-time purchase of various commodities, or friends and relatives to fight single “purchasing.

　　[Different industrial structure]

　　External network on behalf of “money scene” optimistic

　　”In addition to Russia, the next thought of Thailand to see the use of the resources of the old customers purchasing business done.” Yao Hui said that he was very optimistic about the business of the foreign purchasing retail goods. The main reason is that in many countries the industrial structure, the light industry and daily commodities is relatively weak, or high production costs, so that the high retail price of local household goods, while many shop prices advantage, just to meet the demand of foreign consumers purchase zero.

　　Professional street in Yiwu door industry, market dealers Hu Description: Not long ago, a buyer from Georgia has ordered five wooden doors with fire safety features, saying that a friend commissioned for the decoration of the new villa. Buy The family said their domestic rarely see such products, even if there is a business sales, the price is higher than here. “

　　Reporter in an interview that in recent years, commissioned by a friend, there are many purchasing agent Yiwu purchasing retail goods foreigners.

　　Consumers to purchase point of view of the capacity of the national industrial structure, like the Middle East, EU, ASEAN and other countries and regions more suitable to carry out the external network on behalf of business people in the industry, these countries are either light industrial products prices are high, or do not have perfect light industry industrial chain, have good market potential for development. However, in practice, the requirements of the domestic purchasing business is relatively high, for example, in the countries best familiar with trading partners to work together to solve the problems of currency exchange, into the customs and follow-up services.

Yiwu To Strengthen Foreign Exchange Management

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Yiwu To Strengthen Foreign Exchange Management

March 20 to 22, the center of Hangzhou Branch of the People’s Bank of China Deputy Governor, the State Administration of Foreign Exchange Zhejiang Branch, deputy director Li Hong entourage to the city to research the situation of foreign exchange management, focusing on foreign exchange management under the market purchases new mode trade, and actively promote Yiwu pilot. Vice Mayor Wu Sen attended the meeting.

At the meeting, the People’s Bank of China Yiwu Branch, the Urban Reform Office, Bureau of Commerce, customs and other relevant units combined with Yiwu actual research group reported on the city’s foreign trade development, personal foreign exchange liquidity, cross-border e-commerce and electronic payment services status and needs.

After listened attentively to the report of the various departments of the city unit of foreign exchange management, said Li Hong, Yiwu is vigorously push forward the comprehensive reform of international trade, foreign exchange management departments will actively cooperate with Yiwu, carry out foreign exchange management of the pilot work, deepen the foreign exchange management reform, promoting investment and trade facilitation. After the meeting, will sort out all kinds of opinions and suggestions, actively compete for policy support for Yiwu local economic development and foreign exchange management, she said.

Woman saved from fall in Yiwu China

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Woman saved from fall in E China

A woman is saved by rescuers as she is about to fall off the roof of abuilding in Yiwu, East China’s Zhejiang province, March 26, 2012. Thewoman was found hanging off the building roof, around Gate 97 ofDistrict 5 in Yiwu International Trade City at 12:31 on Monday. Therescuers grabbed her arms and were able to pull her up at 12:39. [Photo/CFP] 

Yiwu: Two Indians on hunger strike in China – Indian Express

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Two Indians, who were freed from illegal custody of Chinese traders three months ago, today went on a hunger strike in Shanghai, demanding that they be allowed to go home within a week failing which they will commit suicide.

In the emails sent to the media on the eve of the BRICS summit in New Delhi attended by Chinese President Hu Jintao, Deepak Raheja and Shyam Sunder Agrawal threatened to commit suicide one after another if they were not sent back to India within a week.

They said from Shanghai over phone that they have been asked by the hotel where they are staying to vacate it last night due to non-payment of dues.

The Indian government which has been paying them maintenance allowance earlier has stopped it and they had no money to pay, they said.

“Right now we are on the roads and we have no money. We have no other option to resort to these extreme steps,” said Raheja, who is an Indian settled in Dubai.

The two, who claims to be the employees of trading firm in China’s trade hub Yiwu, were released from the illegal custody with the help of the Indian officials on January 4.

They were taken into custody last December by the Chinese traders after the owner of the firm fled along with his Indian associate without paying USD 1.5 million outstanding dues.

The duo were held in custody for about 15 days by the local traders. They were subsequently released after the Indian government intervention and kept in Shanghai as they were required to prove their claim that they were only employees not partners of the company.

Their travel documents have been seized by the Chinese court.

According to the Indian officials here, the Consulate in Shanghai has so far spent about 43,600 RMB (about USD 7000) on their maintenance and they have no authorisation to spend more.

Raheja said they received 4000 RMB few days ago but it was used to pay their hotel bills. He said they needed USD 128 per day for maintenance.

The two said they also have health problems.

Besides arranging legal help and spending on their maintenance including health check-ups, Indian officials here said their case has been taken up at various levels with the Chinese Foreign Ministry.

As result their case has been shifted to a higher court, Jinhua where the two presented their case with evidence that they were employees and awaited the court verdict.

The Indian officials here say they have been taking up their case vigorously at various levels.

External Affairs Minister S M Krishna, who met the two during his visit here last month, took up their plight with his Chinese counterpart Yang Jiechi during their talks here.

Krishna also raised the issue when the Chinese Minister visited New Delhi early this month.

Sources in the Indian Embassy here said that a senior Indian diplomat met a high level functionary of the Foreign Ministry here three days ago and asked the Chinese government to speed legal procedures to enable the two to go home.

“The issue is being constantly pursued by the embassy.

The Chinese officials maintain that the legal process is underway as their case was taken up by the court,” one Indian official told PTI.

They said they have urged the Chinese government to allow the duo to go home as they find it very difficult to stay here.

They could return whenever the court wants them, an official said.

The Indian Embassy here also put out an advisory highlighting the problems about trading at Yiwu, which is the world’s biggest commodity market.

The two wrote in their e-mail that the Indian government has spent Rs 205 crore on the foreign visits of President Pratibha Patil and why can’t they be provided with some maintenance allowance until their case is sorted out.